It's an obvious stunt. Nestle Fitness outfitted a woman with a bra camera to show just how many people sneak a glance throughout the day. Spoiler! It's a lot of random eyeballs. Why did they do this? Nestle Fitness says: to remind women around the world to check their breasts regularly to help prevent breast cancer.

And here's the behind the scenes video that shows how they filmed it:

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