The first iPhone was a true breakthrough that shaped the multitouch-dominated world we live in. It took its clues from everyday objects to create a familiar experience that was instantly understood (and copied.) Years later it got stuck in those successful metaphors but, instead of working in another breakthrough, Apple just copied some bits from the companies who copied the iPhone. This video explains this story in a fair way.

It's nothing that we haven't said before, but it's very well put. And the conclusion is a good one: perhaps there's nothing else to innovate here in terms of user interface. The frontier lies elsewhere. Will Apple strike gold once again?


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