Screw juicing or making kale smoothies, here's the next big trend in what to drink: turning fruit and vegetables into juice with underwater shockwaves. The outside of the vegetable look the same after the explosion but the inside has turned into juice. Just stick a straw in and enjoy.
It's a stunt ad for Japanese food company Kagome so some bits in the video are probably exaggerated or faked or both but it's still fun as heck to imagine sticking a straw in an onion to enjoy some delicious? refreshing? gross? onion juice.
At the end, the video says:
The technology used for this experiment was invented by Dr. Shigeru Ito;. A professor emeritus, at the University of Kumamoto (Current principal at Okinawa National College of Technology)
The experiment in this spot was all conducted by the staff of the Pulsed Power Japan Laboratory which took place at their lab.
For the sake of safety, simulated explosives were used for some scenes.