People are idiots! But not you, of course. You're not like the others. You know how to read! Also, you are a conspicuous consumer of printed matter sold by publishing corporations. Post some pictures of yourself with your carefully messy bookshelf and you've got the latest trend to warn other people away from you.
Forget posting closeup overheads filtered lovingly through Valencia to your Instagram, taking selfies with your bookshelfies (sorry) is the latest in vanity pics.
It's not enough to be just attractive anymore, now you have to be attractive and smart. Or, at least have a lot of books, because that's how people know you're smart. I kinda regret giving away most of mine when I got a Kindle — how will people know I can read now?? All my living room has is a couch, a few chairs, and a TV. And currently a half-empty bottle of Pink Truck California Pink Wine. And a Tofurky hot pocket wrapper.
Now, let's all peruse the bookshelfies for new novels to download.