We’re as guilty as anybody for propping up the process of making handmade goods and artisanal products but the truth is, they’re really fascinating to watch. But of course, being totally obsessed and narrowly focused with something can come with a lack of self awareness which makes the whole artisanal movement an easy target to poke fun of. That’s why this wonderful satire is so perfect. Handmade firewood that sells for $1000 a bundle.

It’s so good. Made by CBC’s This Is That series, the video is a ‘profile’ of Smoke & Flame, a Vancouver artisanal firewood company that uses all these ridiculous things to ‘make’ firewood by hand.

Click here to view this kinja-labs.com embed.


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