We’ve featured Seb Lester’s remarkable calligraphy talents before, but in this video, instead of hand-lettering iconic corporate logos, he’s seemingly performing calligraphic magic by making beautifully stylized letters appear right before your eyes with just a few drops of ink.

Is it actual magic? It all depends on how you define magic. There’s definitely no sorcery here. But by using water to pencil letters on watercolor paper (so it’s not immediately absorbed) and then adding drops of brightly colored link that race through each character using capillary action, Lester creates a gorgeous optical illusion that’s magical enough for me.

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[YouTube via The Awesomer]